We design and build every site against Google’s own quality framework — Experience, Expertise, Authoritativeness, Trustworthiness — so the site that ranks is also the site people actually believe and buy.
We start with your purpose, not our favorite platform
Question 1
Where do you want to scale?
UA 10-product side project and a 500-SKU catalogue need different foundations. We size the build to where you're headed in 18 months, not just where you are today.
Question 2
B2B, B2C & multi-vendor
Some teams want to edit content themselves. Some want to hand every change to us. Both are valid — the platform we suggest changes depending on your answer.
Question 3
What's your working budget?
Licence fees, hosting, apps, and dev time all trade off differently across platforms. We lay out the real cost of ownership, not just the launch price.
Platforms We Build On
Four platforms, four different jobs
Each one is right for a specific kind of business. Here’s how we actually think about fit — including where each one runs out of road.
Website builder
Wix
Drag-and-drop, hosted, fastest way to get a clean brochure or portfolio site live. Great for service businesses that need a presence, not a storefront
Best fit: Under 20 pages, no complex catalogue, owner will edit it themselves.
Ecommerce platform
Shopify
Purpose-built for selling. Checkout, payments, shipping, and inventory are handled out of the box, with a huge app ecosystem for anything custom
Best fit: Fast-growing D2C brands who’d rather pay for reliability than manage a server.
Content & CMS
WordPress
The most flexible foundation for content-heavy sites — blogs, resource hubs, multi-service businesses that live and die by organic search.
Best fit: Content-first businesses, SEO as the primary growth channel, full design control.
WordPress + commerce
WooCommerce
WordPress's content strength plus a full store layer. When a catalogue sits in the 50–100 product range and content marketing matters too.
Best fit: Mid-size catalogues, owners who want the store and the content on one codebase.
Migration
Already on a platform? We move you without losing rankings
Outgrowing your current setup doesn’t mean starting from zero. We handle catalogue, content, and redirect mapping so search equity carries over.
Shopify
WooCommerce
For stores that have outgrown subscription costs and want full ownership of the codebase, content, and checkout — without losing existing product and order history.
WordPress
Shopify
For content sites that are now ready to sell seriously and want a dedicated, hosted commerce engine instead of stitching store plugins onto a CMS.
Shopify
WordPress
For brands where content and SEO have become the main growth lever and the storefront needs to sit inside a broader publishing strategy.
Wix
WooCommerce
For businesses that started with a simple builder site and have now reached the product count or customisation needs Wix isn’t built to handle.
Every migration ships with a redirect map, content audit, and a 30-day ranking watch after go-live.
Why AI video
Traditional shoot vs. AI video production
Same professional result, without the logistics.
Factor
Wix
Shopify
Squarespace
Best for
Brochure & portfolio sites
Dedicated online stores
Design-led brand sites
Ease of self-editing
Very easy
Moderate
Very easy
Ecommerce depth
Limited at scale
Deepest of the three
Fine for small catalogues
Cost as you grow
Rises with add-ons
Rises with apps + fees
Predictable, fewer add-ons
Data & design portability
Locked to platform
Moderate, exportable data
Locked to platform
SEO control
Basic, improving
Strong, app-extendable
Good, less flexible
How We Optimize
We build to Google's published guidelines — not workarounds
Every site we ship is checked against Google’s own Search Essentials and Core Web Vitals thresholds before it goes live. No cloaking, no link schemes, no shortcuts that put your ranking at risk later.
Built against Google Search Essentials, not outdated SEO folklore
Core Web Vitals budgeted before a single template is approved
Structured data shipped by default, not sold as an add-on
No paid links, cloaking, or hidden text — nothing that risks a manual action
Have a project idea brewing?
Get a free, no-obligation SEO and site audit — the same checklist we run on our own work.